JF

    Pundit

    Jay Friedman

    1 receiptTracked since May 2026

    CEO of Goodway Group; longtime programmatic media voice and frequent industry commentator.

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    No firm affiliations on record.

    — Filed —

    1 receipt

    2019

    1 prediction
    1. Sep 10, 2019Called it.
      The big six holding companies are getting squeezed from both sides — consultancies above, in-housing below — and the next decade will be brutal for anyone not specializing.

      Validated: Omnicom-IPG merger announced 2024; WPP, Publicis restructured; Accenture Song became a top-5 agency; in-housing rates rose every year 2019-2024 per ANA.