JF
Pundit
Jay Friedman
1 receipt • Tracked since May 2026
CEO of Goodway Group; longtime programmatic media voice and frequent industry commentator.
Affiliations
No firm affiliations on record.
— Filed —
1 receipt
2019
1 prediction- Sep 10, 2019Called it.“The big six holding companies are getting squeezed from both sides — consultancies above, in-housing below — and the next decade will be brutal for anyone not specializing.”
Validated: Omnicom-IPG merger announced 2024; WPP, Publicis restructured; Accenture Song became a top-5 agency; in-housing rates rose every year 2019-2024 per ANA.
