— The Blog —
Posts from the archive
Weekly roundups, written from the receipts. Every post links to the underlying predictions and verdicts — nothing invented, everything cited.
May 21, 2026 · electric-vehicles
The May 2026 Receipts: EV Edition
Looking back at the EV boom years, pundits in 2018 correctly saw the direction of travel but got a little ahead of their skis on the timeline.
May 21, 2026 · social-media
The Fading Town Square
Looking back at the May 2026 receipts on social media's diminished role and the unending quest for an 'everything app.'
May 21, 2026 · agencies
The May 2026 Receipts: Agency Anxieties
Looking back at the receipts, a recurring theme from the spring of 2026 was a burgeoning anxiety about the future of the agency model and its core value proposition.
May 21, 2026 · ai-search
The April 2026 Receipts: Brace for AI Search
Looking back, the dominant theme in spring 2026 was speed, as pundits urged marketers to adapt to the rapid pace of change in AI-driven search.
May 21, 2026 · ai-tools
The April 2026 Receipts: AI Tools Beyond the ‘Wow’
In the spring of 2026, the conversation shifted from AI's novelty to its practical application, focusing on user experience, business models, and the 'stupidly obvious' use cases.
May 21, 2026 · us-ad-market
The May 2026 Receipts: Rate of Change
Looking back at a series of forecasts for the US ad market reminds us that prediction is a process of constant, and sometimes dramatic, revision.
May 21, 2026 · ai-development
The May 2026 Receipts: AI Joins the Workforce
Looking back at predictions from late 2024, it's clear the biggest story in AI development was its rapid, if sometimes unexpected, integration into the enterprise.
May 21, 2026 · ai-in-advertising
The May 2026 Receipts: AI in Advertising
Predictions from around the spring of 2026 show an industry moving past hype and into the practical, messy work of integrating AI into creative, media, and agency policy.
May 21, 2026 · technology
The May 2026 Receipts: Timelines
A look back at the flexible reality of technological timelines, where "a few years" can mean many and "next week" is a statement of intent.
May 21, 2026 · ai-adoption
The May 2026 Receipts: AI Adoption
Looking back at the May 2026 discourse, pundits saw AI adoption as a closing "wild west" window that would reshape the workforce and create a new strategic imperative.
May 21, 2026 · ai
The May 2026 Receipts: No Brakes On The AI Train
Looking back, predictions from late 2024 and early 2026 show a market split between unbridled financial optimism and deep existential concern, with no one willing to get left behind.
May 21, 2026 · AI
AI Spending: Big Tech Goes All In, Agencies Dip a Toe
While AI-native firms post staggering revenue growth and tech giants invest billions, agency holding companies are spending a fraction to prepare for a disruption that many see as inevitable.