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    Myles Younger

    1 receipt • Tracked since May 2026

    Marketing/adtech analyst and educator; head of innovation at U of Digital, formerly MightyHive/Media.Monks.

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    1 receipt

    2022

    1 prediction
    1. Jun 15, 2022Called it.
      “CTV is going to look a lot more like programmatic display than anyone in TV is ready for — fragmented inventory, walled-garden measurement, and identity wars.”

      Validated by 2024: Netflix/Amazon/Disney all running auction-based ad stacks, identity fragmentation forced cross-measurement deals, and CTV upfronts shifted to programmatic guarantees.