Receipt
Filed May 4, 2026
The short version
David Levy predicted on July 19, 2012: “Is it conceivable that Facebook knew/knows that the ~$4b desktop ad business was not the future of the company and began to focus its resources on sponsored stories/mobile ads that do show up in mobile feeds and can therefore be monetized (and apparently more effectively than their desktop counterparts)? You bet it is……
Prediction by
David Levy
On July 19, 2012
“Is it conceivable that Facebook knew/knows that the ~$4b desktop ad business was not the future of the company and began to focus its resources on sponsored stories/mobile ads that do show up in mobile feeds and can therefore be monetized (and apparently more effectively than their desktop counterparts)? You bet it is… implying that the company has no business model is extremely shortsighted.”
Follow-up
Filed Jul 19, 2012 — two months after the FB IPO flop, with consensus calling Facebook structurally unmonetizable on mobile. Mobile went from ~14% of FB ad revenue in Q2 2012 to ~49% one year later and >80% by 2015; FB stock 4x'd by 2015. The "no mobile business model" thesis was definitively wrong, exactly as Levy argued.
Original source
From the Porch (porchdog.co)Topics
From the High Caliber AI network — see the AI for PR module in the course.