The short version

Ann Handley predicted on January 15, 2019: “Email newsletters are having a renaissance. Smart marketers and creators will lean into newsletters as the most reliable owned-audience channel in a world where social platforms keep changing the rules.” Verdict: Called it. Substack hit 2M+ paid subs by 2023; Beehiiv, ConvertKit, Ghost all became multi-hundred-million-dollar businesses. Newsletter-first media (Morning Brew, The Hustle,…

Prediction by

Ann Handley

On January 15, 2019

“Email newsletters are having a renaissance. Smart marketers and creators will lean into newsletters as the most reliable owned-audience channel in a world where social platforms keep changing the rules.”

Follow-up

Substack hit 2M+ paid subs by 2023; Beehiiv, ConvertKit, Ghost all became multi-hundred-million-dollar businesses. Newsletter-first media (Morning Brew, The Hustle, Puck) sold for 8-9 figures.

From the High Caliber AI network — see the AI for PR module in the course.