The short version

Brian Morrissey predicted on April 12, 2021: “The platform-dependence era for publishers is ending. The future is direct relationships — newsletters, subscriptions, events — not chasing Facebook traffic.” Verdict: Called it. Morrissey called the publisher pivot away from platforms. Facebook traffic to news collapsed 50%+ by 2024; NYT, Atlantic, Bloomberg all leaned hard into subscriptions and events; Substack/Beehiiv newsletter economy…

Prediction by

Brian Morrissey

On April 12, 2021

“The platform-dependence era for publishers is ending. The future is direct relationships — newsletters, subscriptions, events — not chasing Facebook traffic.”

Follow-up

Morrissey called the publisher pivot away from platforms. Facebook traffic to news collapsed 50%+ by 2024; NYT, Atlantic, Bloomberg all leaned hard into subscriptions and events; Substack/Beehiiv newsletter economy boomed.

From the High Caliber AI network — see the AI for PR module in the course.