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    2023

    1 prediction
    1. Dec 24, 2023Too early to tell.Javier Rodriguez Horta
      Amazon "may look to complement its existing ad business by acquiring startups that specialize in data and analytics, retail technology, or logistics."

      Amazon did not acquire adtech/martech startups in those categories in 2024. It expanded Amazon Ads organically (e.g., via AWS integrations, retail media growth). The year is not yet over, so this could still change.