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Moz

Affiliated voices (1)

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Filed receipts

1 prediction

Aug 13, 2019Called it.Rand Fishkin
“Zero‑click searches are not a fad; they’re a structural change to how search works… I expect the percentage of zero‑click searches to continue to rise as Google answers more queries directly in the SERPs.”
Subsequent independent analyses continued to show a high and growing proportion of zero‑click searches, especially on mobile. Google’s expansion of instant answers, featured snippets, and knowledge panels supports Fishkin’s thesis that direct‑answer SERPs structurally reduce click‑through opportunities for traditional SEO.

1 prediction

Jan 10, 2014Called it.Rand Fishkin
“SEO isn’t dying; it’s evolving. As long as people use search engines to find information, there will be a need to optimize for how those engines find, interpret, and rank content.”
Between 2014 and 2024, overall organic search traffic and the SEO industry continued to grow, while SEO practices shifted toward content quality, technical SEO, and SERP feature optimization. The forecast that SEO would “evolve” rather than “die” is broadly borne out; SEO remains a core marketing channel despite significant disruption from featured snippets, answer boxes, and AI features in search.