RC
other
Rockstar CMO
Affiliated voices (1)
- Ian Truscott
Affiliated · 1 receipts
— From this firm —
Filed receipts
2024
1 prediction- “I don’t mean the {first_name} in email bollocks; I mean seamless, at scale, service from an invisible content-serving butler.” AI plays a pivotal role in enabling this sophisticated level of personalization, allowing marketers to understand content and audience needs more deeply. Reaching even further back into marketing history and 1993’s Peppers and Rogers “One to One Future,” 2024 could finally be the year for personalization,”
In February 2024, Truscott predicted 2024 would be the year for 'seamless, at scale' AI-driven personalization. While progress in AI-powered personalization is evident, achieving this level of pervasive and invisible service is still an ongoing development.