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    Allison Schiff

    Pundit

    Allison Schiff

    1 receipt • Tracked since Apr 2026

    AdExchanger senior editor on adtech, privacy, identity.

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    1 receipt

    2021

    1 prediction
    1. Apr 26, 2021Called it.
      “Apple's ATT prompt is going to be a bloodbath for the mobile ad ecosystem — opt-in rates will crater into the teens and Facebook's targeting moat will partially collapse.”

      Validated: opt-in rates settled around 25%, Meta took ~$10B 2022 revenue hit, mobile attribution rebuilt around SKAdNetwork and probabilistic modeling.