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    Pundit

    Anthony Vargas

    1 receipt • Tracked since Apr 2026

    AdExchanger reporter on programmatic and CTV.

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    1 receipt

    2022

    1 prediction
    1. Aug 10, 2022Called it.
      “Retail media networks are going to eat search budgets faster than CTV ate TV — every retailer with a loyalty program is now an ad seller.”

      Validated: RMN spend hit ~$55B by 2024 (eMarketer), Walmart Connect, Kroger Precision, Target Roundel all crossed $1B+ in ad revenue, dozens of mid-market retailers launched networks.