The short version

Anthony Vargas predicted on August 10, 2022: “Retail media networks are going to eat search budgets faster than CTV ate TV — every retailer with a loyalty program is now an ad seller.” Verdict: Called it. Validated: RMN spend hit ~$55B by 2024 (eMarketer), Walmart Connect, Kroger Precision, Target Roundel all crossed $1B+ in ad revenue, dozens of mid-market retailers…

Prediction by

Anthony Vargas

On August 10, 2022

“Retail media networks are going to eat search budgets faster than CTV ate TV — every retailer with a loyalty program is now an ad seller.”

Follow-up

Validated: RMN spend hit ~$55B by 2024 (eMarketer), Walmart Connect, Kroger Precision, Target Roundel all crossed $1B+ in ad revenue, dozens of mid-market retailers launched networks.

From the High Caliber AI network — see the AI for PR module in the course.