We've Got Receipts
    Belinda J. Smith

    Pundit

    Belinda J. Smith

    1 receipt • Tracked since Apr 2026

    Marketing/measurement leader and former Bayer global media director. Vocal on attention metrics and DEI in adtech.

    Follow
    SharePostLinkedIn

    Affiliations

    No firm affiliations on record.

    — Filed —

    1 receipt

    2026

    1 prediction
    1. Jan 14, 2026Called it.
      “Attention metrics will move from "experimental KPI" to a default reporting line in at least three holdco trading desks during the first half of 2026.”

      GroupM, Publicis Media, and Havas Media Network all rolled attention metrics into standard client reporting templates by April 2026, citing pressure from advertisers post-MFA crackdown.