Pundit
Brian O'Kelley
1 receipt • Tracked since Apr 2026
AppNexus co-founder and Scope3 CEO; sustainability in advertising and programmatic infrastructure.
Affiliations
No firm affiliations on record.
— Filed —
1 receipt
2023
1 prediction- Jan 23, 2023Missed it.“"We need to align these frameworks in the next six to nine months - no later than the end of 2023 - so we can incorporate them into the fabric of the industry and start driving substantial reduction. ... I believe there is a clear pathway to aligning on a single framework in this timeframe."”
No single framework arrived by the end of 2023 - or since. GARM and Ad Net Zero's Global Media Sustainability Framework only appeared as a draft at Cannes in June 2024, and GARM itself was dissolved two months later after the X lawsuit, leaving stewardship with Ad Net Zero and the landscape still fragmented (Digiday, August 2024).