BS
Pundit
Byron Sharp
1 receipt • Tracked since Aug 2026
Professor of Marketing Science at the Ehrenberg-Bass Institute; author of How Brands Grow.
Affiliations
No firm affiliations on record.
— Filed —
1 receipt
2025
1 prediction- Mar 26, 2025Too early to tell.“Ten predictions for marketing in 2050, including: "social media sweat shops will disappear," light buyers will matter enormously to revenue and growth, and "some brands will destroy themselves by optimising the wrong things, by pointlessly just believing things rather than testing."”
Filed for tracking. 2050 horizon; recheck against social content operations and light-buyer research over time.