Pundit
Catherine Perloff
2 receipts • Tracked since Apr 2026
Adweek senior reporter covering programmatic, AI in advertising, and the open web.
Affiliations
No firm affiliations on record.
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2 receipts
2026
1 prediction- Jan 9, 2026Called it.“Open-web programmatic CPMs will continue to compress in Q1 2026 as walled-garden retail media siphons budgets, with at least one major SSP issuing a guidance cut.”
Magnite cut Q1 2026 revenue guidance citing exactly this dynamic; PubMatic followed with softer language. Open-web CPM index from Operative was down 9% YoY in March.
2023
1 prediction- May 2, 2023Called it.“Amazon Ads is on track to be the third pillar of digital advertising and is squeezing both Google and Meta for budget.”
Perloff's 2023 call. Amazon ad revenue hit $56B in 2024, surpassing all linear TV; clearly the #3 digital ad platform behind Google and Meta.