The short version

Catherine Perloff predicted on May 2, 2023: “Amazon Ads is on track to be the third pillar of digital advertising and is squeezing both Google and Meta for budget.” Verdict: Called it. Perloff's 2023 call. Amazon ad revenue hit $56B in 2024, surpassing all linear TV; clearly the #3 digital ad platform behind Google and Meta.

Prediction by

Catherine Perloff

On May 2, 2023

“Amazon Ads is on track to be the third pillar of digital advertising and is squeezing both Google and Meta for budget.”

Follow-up

Perloff's 2023 call. Amazon ad revenue hit $56B in 2024, surpassing all linear TV; clearly the #3 digital ad platform behind Google and Meta.

From the High Caliber AI network — see the AI for PR module in the course.