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    David Droga

    1 receipt • Tracked since Aug 2026

    CEO of Accenture Song; founder of Droga5.

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    — Filed —

    1 receipt

    2025

    1 prediction
    1. Feb 26, 2025Story still evolving.
      “Not all creativity is worth saving. I know that's a provocation, that's probably going to annoy some people. But I really mean it... AI is going to open up possibilities that we don't understand quite yet and allow us to do things we wish we could have done, or didn't anticipate being able to do.”

      Filed for tracking: the strongest version of the "AI raises the creative floor" argument from one of the industry’s most awarded creatives. Test: whether AI-produced advertising wins effectiveness recognition.