DK
Pundit
David Kohl
2 receipts • Tracked since Apr 2026
David Kohl is Founder & Principal at Morgan Digital Ventures, focusing on AI adoption, marketing strategies, and digital transformation in agencies, brands, and consultancies. He is frequently quoted as a pundit on AI's impact on marketing ROI, publishing economics, and business outcomes.[1][2]
Affiliations
No firm affiliations on record.
— Filed —
2 receipts
2026
2 predictions- Apr 28, 2026Too early to tell.“I think I'd have media planning uh separate from media buying and separate from from measurement. And I think that it's likely by Q3 we'll see further maturity on all that, but what I'm really interested in finding out in Q3 is how much folks are actually using agents, which were just a theoretical idea in Q1, but I think by Q3 we'll see some real agentic buying going on.”
Filed for tracking. Outcome to be evaluated as the timeline plays out.
- Apr 28, 2026Too early to tell.“I am thinking of doing it in another like for Q3. This was the Q1 survey. Let's let it roll for 6 months and do another one.”
Filed for tracking. Outcome to be evaluated as the timeline plays out.