DU
Pundit
Dorothy Urlich
1 receipt • Tracked since May 2026
Affiliations
No firm affiliations on record.
— Filed —
1 receipt
2025
1 prediction- Dec 1, 2025Too early to tell.“The agency business model is imploding. Agencies are trying to abandon traditional billable-hours structures and pivoting hard toward productized solutions, selling packaged platforms, technology partnerships and performance guarantees instead of just creative services. It's the only way to charge for value created in an era of AI-driven process automation efficiencies, and because CMOs are demanding transparent, measurable ROI on every marketing dollar. Vague metrics and fluffy brand promises won't cut it anymore. In 2026, if you can't prove tangible impact with hard numbers, you won't get the budget.”
Filed for tracking. Outcome to be evaluated as the timeline plays out.