Pundit
Eric Benjamin Seufert
3 receipts • Tracked since Jun 2026
Affiliations
No firm affiliations on record.
— Filed —
3 receipts
2024
3 predictions- Jan 10, 2024Called it.“In 2024, I expect consolidation to continue and for the creation of breakout mobile hits by small, independent studios to remain rare.”
The mobile gaming market in 2024-2025 saw continued consolidation, with major hits dominated by established publishers and few breakout successes from small, independent studios, consistent with the prediction.
- Jan 10, 2024Called it.“Even if macro conditions improve in 2024, I do not expect a broad-based recovery in user acquisition spending for mobile games this year.”
Industry reports and analyses for 2024 show that user acquisition (UA) spending for mobile games remained constrained and selective, with no broad-based recovery, aligning with the prediction of limited rebound despite potential macro improvements.
- Jan 3, 2024Called it.“In 2024, I expect more mobile advertisers to lean into probabilistic attribution and modeled measurement solutions outside of SKAN, despite the ecosystem’s continued uncertainty.”
Industry coverage and vendor reports from 2024-2025 indicate a clear trend of increased adoption of probabilistic and modeled measurement solutions by mobile advertisers, particularly due to privacy constraints and SKAdNetwork limitations. This aligns with the prediction.