The short version

Eric Benjamin Seufert predicted on January 10, 2024: “Even if macro conditions improve in 2024, I do not expect a broad-based recovery in user acquisition spending for mobile games this year.” Verdict: Called it. Industry reports and analyses for 2024 show that user acquisition (UA) spending for mobile games remained constrained and selective, with no broad-based recovery, aligning with the…

Prediction by

Eric Benjamin Seufert

On January 10, 2024

“Even if macro conditions improve in 2024, I do not expect a broad-based recovery in user acquisition spending for mobile games this year.”

Follow-up

Industry reports and analyses for 2024 show that user acquisition (UA) spending for mobile games remained constrained and selective, with no broad-based recovery, aligning with the prediction of limited rebound despite potential macro improvements.

From the High Caliber AI network — see the AI for PR module in the course.