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    — Topic —

    User Acquisition

    1 receipt tracked • 100% industry hit rate

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    1 receipt on User Acquisition

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    RECEIPT #ERIC-B

    JAN 10, 2024

    Called it.

    PREDICTION BY

    Eric Benjamin Seufert
    “Even if macro conditions improve in 2024, I do not expect a broad-based recovery in user acquisition spending for mobile games this year.”

    FOLLOW-UP

    Industry reports and analyses for 2024 show that user acquisition (UA) spending for mobile games remained constrained and selective, with no broad-based recovery, aligning with the prediction of limited rebound despite potential macro improvements.

    ORIGINAL SOURCE

    Mobile Dev Memo
    Mobile GamingUser Acquisition