RECEIPT #MICHAE
DEC 01, 2024
PREDICTION BY
Michael Nathanson“Connected TV (CTV) will continue to gain in years to come -- $19 billion (in 2026) and $22 billion (in 2027, averaging a 16% hike over a three-year period).”
FOLLOW-UP
The prediction clearly failed when projections from eMarketer, IAB, and StackAdapt all estimated ~$38 billion in U.S. CTV ad spend for 2026, significantly higher than Nathanson's $19 billion forecast.
ORIGINAL SOURCE
mediapost.com