The short version

Jeff Green predicted on April 19, 2022: “It is the beginning of a new era in television. I believe that by the end of next year, every channel/app on your connected TV will be offering consumers the choice to pay more and remove all ads or pay less/nothing and see ads.” Verdict: Partially right. Partially right. The direction was exactly…

Prediction by

Jeff Green

On April 19, 2022

“It is the beginning of a new era in television. I believe that by the end of next year, every channel/app on your connected TV will be offering consumers the choice to pay more and remove all ads or pay less/nothing and see ads.”

Follow-up

Partially right. The direction was exactly right: Netflix (Nov 2022), Disney+ (Dec 2022), Max, Peacock and Paramount+ all offered ad tiers by the end of 2023, and Prime Video went ads-default in January 2024, weeks after his deadline. But "every channel/app" overreached: Apple TV+ remained the last major US streamer with no ad plan well into 2024 and beyond.

From the High Caliber AI network — see the AI for PR module in the course.