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    Jeff Green

    1 receipt • Tracked since Aug 2026

    Co-founder and CEO of The Trade Desk, the largest independent demand-side platform in digital advertising; a prominent public voice on connected TV and the open internet, on LinkedIn and in Adweek and CNBC.

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    1 receipt

    2022

    1 prediction
    1. Apr 19, 2022Partially right.
      “It is the beginning of a new era in television. I believe that by the end of next year, every channel/app on your connected TV will be offering consumers the choice to pay more and remove all ads or pay less/nothing and see ads.”

      Partially right. The direction was exactly right: Netflix (Nov 2022), Disney+ (Dec 2022), Max, Peacock and Paramount+ all offered ad tiers by the end of 2023, and Prime Video went ads-default in January 2024, weeks after his deadline. But "every channel/app" overreached: Apple TV+ remained the last major US streamer with no ad plan well into 2024 and beyond.