The short version

Michael Nathanson predicted on December 1, 2024: “Connected TV (CTV) will continue to gain in years to come -- $19 billion (in 2026) and $22 billion (in 2027, averaging a 16% hike over a three-year period).” Verdict: Missed it. The prediction clearly failed when projections from eMarketer, IAB, and StackAdapt all estimated ~$38 billion in U.S. CTV ad spend for…

Prediction by

Michael Nathanson

On December 1, 2024

“Connected TV (CTV) will continue to gain in years to come -- $19 billion (in 2026) and $22 billion (in 2027, averaging a 16% hike over a three-year period).”

Follow-up

The prediction clearly failed when projections from eMarketer, IAB, and StackAdapt all estimated ~$38 billion in U.S. CTV ad spend for 2026, significantly higher than Nathanson's $19 billion forecast.

From the High Caliber AI network — see the AI for PR module in the course.