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    — Topic —

    CTV & Streaming Ads

    1 receipt tracked • 100% industry hit rate

    Connected TV, streaming advertising, ad-supported tiers.

    — Filed —

    1 receipt on CTV & Streaming Ads

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    RECEIPT #KAWAJA

    MAY 19, 2014

    Called it.

    PREDICTION BY

    Terry Kawaja
    “The recent flurry of media M&A activities, including the AT&T DirecTV deal, means that the big players are lining up their assets in advance of the inevitable convergence of TV and digital video.”

    FOLLOW-UP

    AT&T-DirecTV closed 2015; Disney-Fox 2019; WarnerMedia-Discovery 2022; converged TV/CTV is now the dominant ad-buying narrative. Kawaja called the structural arc a decade early.

    ORIGINAL SOURCE

    Beet.TV
    agency-holdcosctv-streaming-adsprogrammatic-adtech