The short version

Terry Kawaja predicted on May 19, 2014: “The recent flurry of media M&A activities, including the AT&T DirecTV deal, means that the big players are lining up their assets in advance of the inevitable convergence of TV and digital video.” Verdict: Called it. AT&T-DirecTV closed 2015; Disney-Fox 2019; WarnerMedia-Discovery 2022; converged TV/CTV is now the dominant ad-buying narrative. Kawaja called…

Prediction by

Terry Kawaja

On May 19, 2014

“The recent flurry of media M&A activities, including the AT&T DirecTV deal, means that the big players are lining up their assets in advance of the inevitable convergence of TV and digital video.”

Follow-up

AT&T-DirecTV closed 2015; Disney-Fox 2019; WarnerMedia-Discovery 2022; converged TV/CTV is now the dominant ad-buying narrative. Kawaja called the structural arc a decade early.

From the High Caliber AI network — see the AI for PR module in the course.