We've Got Receipts

    — Topic —

    Pay Tv

    2 receipts tracked • 100% industry hit rate

    — Filed —

    2 receipts on Pay Tv

    Browse all →

    RECEIPT #ROSS-B

    DEC 31, 2023

    Called it.

    PREDICTION BY

    Ross Benes
    “non-pay TV households (which include cord-cutters and cord-nevers) will exceed pay TV households next year.”

    FOLLOW-UP

    The prediction came true, as non-pay TV households exceeded pay TV households by the end of 2024, with 77 million cord-cutter/non-pay TV households compared to 43 million pay-TV households, according to S&P Global Market Intelligence and TV Technology.

    ORIGINAL SOURCE

    EMARKETER
    cord-cuttingpay-tv

    RECEIPT #ROSS-B

    DEC 31, 2026

    Too early to tell.

    PREDICTION BY

    Ross Benes
    “pay TV will decline 7.2% this year to 66.4 million households. That figure will drop to 54.3 million households by the end of 2026.”

    FOLLOW-UP

    Filed for tracking. Outcome to be evaluated as the timeline plays out.

    ORIGINAL SOURCE

    EMARKETER
    householdspay-tv