The short version

Ross Benes predicted on December 31, 2023: “non-pay TV households (which include cord-cutters and cord-nevers) will exceed pay TV households next year.” Verdict: Called it. The prediction came true, as non-pay TV households exceeded pay TV households by the end of 2024, with 77 million cord-cutter/non-pay TV households compared to 43 million pay-TV households, according to S&P Global Market Intelligence…

Prediction by

Ross Benes

On December 31, 2023

“non-pay TV households (which include cord-cutters and cord-nevers) will exceed pay TV households next year.”

Follow-up

The prediction came true, as non-pay TV households exceeded pay TV households by the end of 2024, with 77 million cord-cutter/non-pay TV households compared to 43 million pay-TV households, according to S&P Global Market Intelligence and TV Technology.

From the High Caliber AI network — see the AI for PR module in the course.