RECEIPT #ROSS-B
DEC 31, 2023
PREDICTION BY
Ross Benes“non-pay TV households (which include cord-cutters and cord-nevers) will exceed pay TV households next year.”
FOLLOW-UP
The prediction came true, as non-pay TV households exceeded pay TV households by the end of 2024, with 77 million cord-cutter/non-pay TV households compared to 43 million pay-TV households, according to S&P Global Market Intelligence and TV Technology.
ORIGINAL SOURCE
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