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    — Topic —

    Global Marketing Spend

    1 receipt tracked • 0% industry hit rate

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    RECEIPT #BRIAN-

    SEP 26, 2024

    Missed it.

    PREDICTION BY

    Brian Wieser
    “Global marketing spend is forecast to reach $2.4tn this year, according to Madison and Wall”

    FOLLOW-UP

    Brian Wieser's prediction of $2.4 trillion in global marketing spend for 2024 missed significantly, with multiple late 2024 and early 2025 reports from WARC, GroupM, and Statista indicating actual figures closer to $1 trillion.

    ORIGINAL SOURCE

    The Media Leader
    advertisingglobal-marketing-spend