Advertising

“2024: The Year Digital Becomes "Traditional"”

“My prediction is that pods’ ad revenue will grow by 20+% in 2025. Listenership will continue to grow as well, and the ARPU, like those of Meta and Alphabet, will increase dramatically as advertisers discover this is where young, successful consumers have been hiding.”

“My prediction is that pods’ ad revenue will grow by 20+% in 2025. Listenership will continue to grow as well, and the ARPU, like those of Meta and Alphabet, will increase dramatically as advertisers discover this is where young, successful consumers have been hiding.”

“I think there's definitely a danger that Amazon uses its power, which is extraordinary. It's an extraordinary amount of data for marketers and reach among its audience to tie up a big portion of the media business and create a little mini monopoly. And I don't see anything stopping them right now because what they're doing is not illegal. They don't have a monopoly in anything except maybe book sales or something.”

“I think there's definitely a danger that Amazon uses its power, which is extraordinary. It's an extraordinary amount of data for marketers and reach among its audience to tie up a big portion of the media business and create a little mini monopoly. And I don't see anything stopping them right now because what they're doing is not illegal. They don't have a monopoly in anything except maybe book sales or something.”

“Netflix's ad business would 'roughly double again in 2026, reaching approximately $3 billion' (from $1.5B in 2025).”

“Ads on ChatGPT will become CPA.”

“OpenAI will launch ads in 2026.”

“by the end of 2026, brands will be able to simply tell Meta their objective and budget, and the platform will handle everything else.”

“We've been chasing this holy grail now for a long time, and now there's a solution, and it's Aquila. Pritchard stated that Aquila "will be rolling out in 30 days" from the March 26 conference date, placing the expected rollout around late April 2026.”

“I would say, more likely than not, 50% of all Super Bowl spots we watch this year will utilize generative AI in some facet.”

“Programmatic buying is important to us,” said the director of integrated marketing at a fast-moving consumer goods company. “It helps to keep costs down while allowing us to retain flexibility.” Procter & Gamble and American Express have publicly announced that they plan to shift at least 50 to 70 percent of their digital-media purchases to programmatic techniques. Companies are relying on programmatic buying even for their traditional-media purchases in print and TV.”

“If you want to sell something to people today, you call it AI”

“Ogilvy's first ever 'Ogilvy on…', a prediction report called 'Content and the future of advertising.' The report had a dozen predictions.”

“Global marketing spend is forecast to reach $2.4tn this year, according to Madison and Wall”

“95% of what marketers currently use agencies for will soon be handled by AI.”

“There are tools that will change your website based on the person viewing it. And it's not one version or a 100 versions. It's a custom version for each person who visits your website and it it's rewriting the text on the page as they get information about who's doing it and what they're viewing. So that technology exists and is available now. Same thing with advertising. There are AI tools and I've interviewed the people on my podcast um and I can pull up some of these names. I have them bookmarked over here later, David. But, um, they will change the ads, right, based on who's viewing it and adding additional context or rewriting stuff. And I think we're going to see um you can now make your own version of like the the Simpsons and and stuff like that of like if you don't like this episode, I think we're going to see a a Black Mirror Netflix episode where you're going to be in it or your city and like if you and I watch the same episode, we're going to see different things because everything is going to be a completely custom piece of content.”