— Topic —
3 receipts tracked • 0% industry hit rate
— Filed —
RECEIPT #MICHAE
JUL 01, 2007
PREDICTION BY
Michael Donnelly“On Coke's Second Life presence: Many places you go, there's still nobody there... But my job is to invest in things that have never been done before. So Second Life was an obvious decision.”
FOLLOW-UP
At least 50 major brands spent millions in Second Life; within about 18 months the brand-activation wave had collapsed and virtual-world marketing was written off for over a decade. (Date shown is month-accurate.)
RECEIPT #AARON-
MAY 03, 2026
PREDICTION BY
Aaron Goldman“The Metaverse will make a comeback.”
FOLLOW-UP
Contrarian take post-Apple Vision Pro reset. Tracking Meta Reality Labs revenue, Vision Pro shipments, and consumer-spatial app adoption.
ORIGINAL SOURCE
Kentucky Derby / Metaverse post (LinkedIn)RECEIPT #LEO-MO
APR 07, 2022
PREDICTION BY
Leo Morejon“there are gonna be almost boundless opportunities for brands very, very, very shortly.”
FOLLOW-UP
The prediction that there would be "almost boundless opportunities for brands very, very, very shortly" after April 7, 2022, clearly failed, as brands faced significant economic headwinds including high inflation, supply chain disruptions, and slowed advertising spend growth through 2023-2024.
