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    Michael Donnelly

    1 receipt • Tracked since Aug 2026

    Former global head of digital marketing at Coca-Cola.

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    1 receipt

    2007

    1 prediction
    1. Jul 1, 2007Missed it.
      “On Coke's Second Life presence: Many places you go, there's still nobody there... But my job is to invest in things that have never been done before. So Second Life was an obvious decision.”

      At least 50 major brands spent millions in Second Life; within about 18 months the brand-activation wave had collapsed and virtual-world marketing was written off for over a decade. (Date shown is month-accurate.)