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    Joseph Jaffe

    1 receipt • Tracked since Aug 2026

    Marketing author and consultant; wrote Life After the 30-Second Spot (2005).

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    1 receipt

    2005

    1 prediction
    1. May 25, 2005Partially right.
      “Book thesis: traditional advertising - print, radio, and "most notably, television" in the form of the 30-second spot - "no longer works."”

      Twenty years on, the 30-second spot has lost share to digital and streaming but US TV advertising still takes tens of billions of dollars annually - the funeral was early, the erosion was real.