The short version

Joseph Jaffe's prediction, paraphrased from the linked source (May 25, 2005): Traditional advertising - print, radio, and most notably, television in the form of the 30-second spot - no longer works. Verdict: Partially right. Twenty years on, the 30-second spot has lost share to digital and streaming but US TV advertising still takes tens of billions of dollars annually -…

Prediction by

Joseph Jaffe

On May 25, 2005

Paraphrase: Traditional advertising - print, radio, and most notably, television in the form of the 30-second spot - no longer works.

Follow-up

Twenty years on, the 30-second spot has lost share to digital and streaming but US TV advertising still takes tens of billions of dollars annually - the funeral was early, the erosion was real.

From the High Caliber AI network — see the AI for PR module in the course.