Social Media

“Ten predictions for marketing in 2050, including: "social media sweat shops will disappear," light buyers will matter enormously to revenue and growth, and "some brands will destroy themselves by optimising the wrong things, by pointlessly just believing things rather than testing."”

“Market prediction, January 2021: "Social audio skyrockets due to quarantine during 2021 and beyond."”

“If you want to know what people like us will do tomorrow, you look at what teenagers are doing today - and with only 11% of teens emailing daily, she predicted email is "probably going away."”

“I predict Bluesky will be amazing for a small group of people, but will never come close to the user base of Twitter/X.”

“In 2025, I see X growing revenue for the first time since Elon took over. I also anticipate that TRUTH social will fold into X sometime during the year.”

“Now that I have immersed myself in the business, and we have a good set of eyes on what is predictable, what's coming is that it looks like in early '24, we will be turning a profit.”

“TikTok Stays... Trump finds a way to get the government to accept that TikTok has fulfilled its divestment obligations by walling off U.S. data (pay attention to TikTok’s U.S. Distributed Service unit) and the app stays on U.S. app stores.”

“I’m not saying Bluesky will disappear in 2025, but its limited potential should become clear.”

“TikTok Stays... Trump finds a way to get the government to accept that TikTok has fulfilled its divestment obligations by walling off U.S. data (pay attention to TikTok’s U.S. Distributed Service unit) and the app stays on U.S. app stores.”

“I’m not saying Bluesky will disappear in 2025, but its limited potential should become clear.”

“These social networks are sacrificing urgency for engagement, and there’s a hidden cost to that. ... the 'global town squares’ of ol’ will start feel less relevant to important, global events.”

“By 2025, 50% of consumers will significantly limit or abandon social media due to perceived decay in quality, including GenAI integration (70%+ see harm to user experience).”

“Social Media Starts to Feel Less Relevant... There will be some exceptions, but the "‘global town squares’ of ol’" will start feel less relevant to important, global events.”

“Bluesky Hype Fades... I’m not saying Bluesky will disappear in 2025, but its limited potential should become clear.”

“TikTok Stays... To me, the most likely scenario, is Trump finds a way to get the government to accept that TikTok has fulfilled its divestment obligations by walling off U.S. data (pay attention to TikTok’s U.S. Distributed Service unit) and the app stays on U.S. app stores.”

“X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities.”

“I think the number one reason is for parents is we don't think it's that dangerous, so we let them on. Uh and the second reason is because they can create these Pinterest boards that are only viewable by their friends that we've approved to be on to be their friends.”