The short version

Gartner predicted on January 3, 2024: “By 2025, 50% of consumers will significantly limit or abandon social media due to perceived decay in quality, including GenAI integration (70%+ see harm to user experience).” Verdict: Partially right. Recent user discussions in December 2023 validate Gartner's forecast of a 50% reduction in social media usage by 2025, with trends materializing faster than…

Prediction by

Gartner

On January 3, 2024

“By 2025, 50% of consumers will significantly limit or abandon social media due to perceived decay in quality, including GenAI integration (70%+ see harm to user experience).”

Follow-up

Recent user discussions in December 2023 validate Gartner's forecast of a 50% reduction in social media usage by 2025, with trends materializing faster than anticipated, although concrete 2025 statistics are not yet available.

From the High Caliber AI network — see the AI for PR module in the course.