Pundit
Gartner
3 receipts • Tracked since May 2026
Gartner is a leading global research and advisory firm specializing in IT, communications, and business strategy. It is renowned for its analyst predictions, including the 2027 forecast that mass adoption of public LLMs replacing traditional search will double PR and earned media budgets. The firm provides insights on AI, marketing, and technology trends through reports, webinars, and conferences.
Affiliations
No firm affiliations on record.
— Filed —
3 receipts
2024
3 predictions- Jan 3, 2024Story still evolving.“By 2028, brands’ organic search traffic will decrease by 50%+ as consumers embrace GenAI-powered search (70% trust from survey ~July 2023).”
Evidence from February 2026 showed a 25% decline in traditional search engine volume, halfway to the 50% forecast. While some analyses aligned with the 50%+ loss by 2028, no sources reported reaching or exceeding this threshold by May 2026, indicating an active but not yet settled outcome.
- Jan 3, 2024Partially right.“By 2025, 50% of consumers will significantly limit or abandon social media due to perceived decay in quality, including GenAI integration (70%+ see harm to user experience).”
Recent user discussions in December 2023 validate Gartner's forecast of a 50% reduction in social media usage by 2025, with trends materializing faster than anticipated, although concrete 2025 statistics are not yet available.
- Jan 1, 2024Story still evolving.“Gartner predicts that by 2026, traditional search engine volume will drop by 25% as market share shifts to AI chatbots and AI-driven search. Additionally, Gartner forecasts that by 2028, organic search traffic will decrease by 50% or more.”
The prediction that traditional search engine volume will drop by 25% by 2026 appears to be on track, with evidence from February 2026 showing significant shifts to AI chatbots, while the 2028 prediction is too early to evaluate.