The short version

Gartner predicted on February 8, 2012: “Gartner analyst Laura McLellan predicted that by 2017, CMOs will spend more on IT than CIOs.” Verdict: Called it. Martech became one of the largest line items in marketing budgets - Gartner’s own CMO Spend Surveys later put technology at roughly a quarter of marketing budgets - and the call became the canonical proof…

Prediction by

Gartner

On February 8, 2012

“Gartner analyst Laura McLellan predicted that by 2017, CMOs will spend more on IT than CIOs.”

Follow-up

Martech became one of the largest line items in marketing budgets - Gartner’s own CMO Spend Surveys later put technology at roughly a quarter of marketing budgets - and the call became the canonical proof point of marketing’s tech transformation.

From the High Caliber AI network — see the AI for PR module in the course.