— Topic —

Martech

1 receipt tracked • 100% industry hit rate

— Filed —

1 receipt on Martech

RECEIPT #ARI-PA

JUN 25, 2024

Called it.

PREDICTION BY

“The biggest trends in advertising right now are the move to advanced audiences and the use of deterministic first-party data.”

FOLLOW-UP

First-party data and advanced audience solutions have indeed become central to advertising strategies, validating this as a dominant trend.

ORIGINAL SOURCE