Performance Marketing

“Marketers' bias toward narrow targeting and digital performance media over brand building risks leading to a 'death spiral' of budgets, campaigns and profits all getting smaller and smaller.”

“I think that I don't know how long it's going to take, 5 years, 10 years, but performance advertising, I'm not even talking about brand advertising, that's a different thing cuz it's I'm talking about anything where you get a ton of shots on goal and a like a and a clear signal did this work or not through a conversion. For performance advertising specifically, I don't see room for humans in this.”