We've Got Receipts
    LB

    Pundit

    Les Binet

    1 receipt • Tracked since Aug 2026

    Head of Effectiveness at adam&eveDDB; co-author of The Long and the Short of It.

    Follow
    SharePostLinkedIn

    Affiliations

    No firm affiliations on record.

    — Filed —

    1 receipt

    2025

    1 prediction
    1. Oct 8, 2025Too early to tell.
      “Marketers' bias toward narrow targeting and digital performance media over brand building risks leading to a 'death spiral' of budgets, campaigns and profits all getting smaller and smaller.”

      Filed for tracking. Success test: whether brands that over-rotate to performance media show shrinking budget/profit trajectories in IPA databank follow-ups.