RECEIPT #AARON-
AUG 09, 2010
PREDICTION BY
Aaron Goldman“In the coming years, we'll see a shift in focus towards applications that can handle complicated tasks based on our stated intent — eg, planning a trip to Italy.”
FOLLOW-UP
In 2010, Goldman predicted a shift from search results toward applications that handle complex tasks from stated intent, using trip planning as his example. Google's AI Mode now plans itineraries and has begun rolling out hotel booking within the conversational flow. Partner hotels and booking platforms remain the merchants, and flights can still send users to airline or travel sites; this supports the directional prediction, not fully autonomous end-to-end travel booking.
ORIGINAL SOURCE
Googley Lessons Learned, Chapter 21