We've Got Receipts

    — Topic —

    Linear Tv

    2 receipts tracked • 50% industry hit rate

    — Filed —

    2 receipts on Linear Tv

    Browse all →

    RECEIPT #MICHAE

    DEC 01, 2024

    Partially right.

    PREDICTION BY

    Michael Nathanson
    “Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years... For 2025, total linear core TV ad revenues are expected to land at $55.2 billion, slipping 7% from 2024. They are projected to decline another 6% to $51.6 billion [in 2026] and to drop 8% to $47.9 billion in 2027.”

    FOLLOW-UP

    Michael Nathanson's 2025 forecast of $55.2 billion in linear core TV ad revenues was confirmed by multiple reports; however, the 2026 projection remains unresolved due to a lack of full-year data, with early Q3 2025 data suggesting potential stabilization.

    ORIGINAL SOURCE

    mediapost.com
    ad-revenuelinear-tv

    RECEIPT #ROSS-B

    DEC 31, 2026

    Too early to tell.

    PREDICTION BY

    Ross Benes
    “Adults will spend 2 hours and 14 minutes (2:14) per day with traditional TV in 2026—the final year that linear TV will be the leading media activity in the US. Next year, subscription OTT (sub OTT) streaming will take the lead.”

    FOLLOW-UP

    Filed for tracking. Outcome to be evaluated as the timeline plays out.

    ORIGINAL SOURCE

    EMARKETER
    linear-tvotttime-spent