RECEIPT #ROSS-B
DEC 31, 2026
PREDICTION BY
Ross Benes“Adults will spend 2 hours and 14 minutes (2:14) per day with traditional TV in 2026—the final year that linear TV will be the leading media activity in the US. Next year, subscription OTT (sub OTT) streaming will take the lead.”
FOLLOW-UP
Filed for tracking. Outcome to be evaluated as the timeline plays out.
ORIGINAL SOURCE
EMARKETER