The short version

Ross Benes predicted on December 31, 2026: “Adults will spend 2 hours and 14 minutes (2:14) per day with traditional TV in 2026—the final year that linear TV will be the leading media activity in the US. Next year, subscription OTT (sub OTT) streaming will take the lead.” Verdict: Too early to tell. Filed for tracking. Outcome to be evaluated…

Prediction by

Ross Benes

On December 31, 2026

“Adults will spend 2 hours and 14 minutes (2:14) per day with traditional TV in 2026—the final year that linear TV will be the leading media activity in the US. Next year, subscription OTT (sub OTT) streaming will take the lead.”

Follow-up

Filed for tracking. Outcome to be evaluated as the timeline plays out.

From the High Caliber AI network — see the AI for PR module in the course.