The short version

Michael Nathanson predicted on December 1, 2024: “Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years... For 2025, total linear core TV ad revenues are expected to land at $55.2 billion, slipping 7% from 2024. They are projected to decline another 6% to $51.6 billion [in 2026] and to drop…

Prediction by

Michael Nathanson

On December 1, 2024

“Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years... For 2025, total linear core TV ad revenues are expected to land at $55.2 billion, slipping 7% from 2024. They are projected to decline another 6% to $51.6 billion [in 2026] and to drop 8% to $47.9 billion in 2027.”

Follow-up

Michael Nathanson's 2025 forecast of $55.2 billion in linear core TV ad revenues was confirmed by multiple reports; however, the 2026 projection remains unresolved due to a lack of full-year data, with early Q3 2025 data suggesting potential stabilization.

From the High Caliber AI network — see the AI for PR module in the course.